The Rise of Sober Curiosity and the Zero-Proof Cocktail

The concept of sober curiosity has quickly become one of the most talked-about lifestyle shifts of the decade. While it’s true that overall alcohol consumption is declining, many people aren’t replacing drinks with anything specific—instead, they’re embracing the idea of socializing, partying, and connecting with friends without relying on alcohol as a social lubricant.

At Mockingbird, our space is built around this ethos: providing an atmosphere of romance, comfort, and familiarity while avoiding the repetitive, one-size-fits-all bar experience. Sober-curious guests seek more than just abstaining from alcohol—they want an experience. That’s why we focus on curated spaces, elevated service, and drinks that engage the senses.

This trend is especially strong among younger generations who are prioritizing wellness, balance, and meaningful experiences. Many recognize that having one alcoholic drink often leads to another, and another—quickly driving up the bar tab and leading to unwanted hangovers. Instead, they’re looking for alternatives that provide value without the downside.

That’s where zero-proof cocktails—sometimes called soft cocktails—come in. These drinks offer the same depth, complexity, and satisfaction as traditional cocktails, but without the alcohol. More than just a substitute, they’ve become a statement: proof that a night out can be memorable, sophisticated, and fun—without the hangover.

If you’re exploring the sober-curious lifestyle or simply looking for the best zero-proof cocktails in Brooklyn, Mockingbird is the place to experience it.